My Toolkit

Some of the skills, softwares, and resources I bring to the table.

Skills &
Experience

17 / Years in Digital Photography

Starting in 2007 with my mom's DSLR, I was always drawn to the camera. My young friends and I filmed movies, and I would edit then in iMovie at the library. I joined the yearbook team and photographed everything. In college I completed over 20 quarter units of digital media classes including both photography and film.

12 / Years Producing for Social Media

Being raised with and around social media has given me a deep understanding of the types of content that perform well on the different platforms. I can produce videos, photos, graphics and pair them all with stellar copy that our audience can relate to.

9 / Years in Customer Relations

Years in customer service positions have given me the skill to handle tough customer problems eloquently. I can communicate with frustrated people, find compromise, and navigate everyone to a solution effectively.

4 / Years in Business Development

Becoming a business owner has given be a deeper understanding of how all of the moving parts relate. Business goals and marketing goals are deeply interconnected. Our strategy needs to keep both of these in mind.

Bachelor's in Psychology - UC Santa Cruz

Studying psychology helped me learn about human thought patterns, emotions, and motivations. As I gained a better understanding of human nature, I also gained a better understanding of myself.

Udacity Online - Digital Marketing Nanodegree

Taught me the current fundamentals of SEO, PPC, SEM, Google Ads, Email and Social Media

Equipment

DSLR Camera

When you want the highest quality images for your marketing, use a DSLR.

GoPro Cameras

Create a time lapse, FPV video, or capture multiple angles at once with my team of GoPros. Multiple batteries allow for us to capture hours of content at a time.

iPhone 14 pro

I always have this tool in my back pocket. Literally! This way I am always ready to capture content in the moment.

Lights, microphones, etc.

In order to capture audiences, our media needs to be high quality. Ample lighting and clear audio are necessary. I have proper lighting and microphones we can use irregardless if we're filming with on iPhone or DSLR.

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Softwares

Adobe Suite

With access to the complete Adobe Suite, I can utilize cutting edge technology to our content production. I am most fluent in Photoshop, Premeire Pro, and Lightroom. I also have Final Cut Pro.

Canva

My favorite software for graphic design. This tool comes in handy for almost all projects. We can create any print materials such as posters, mailers, and pamphlets. We can also craft digital graphics like social media banners, infographics, and logos.

QRFY

QRFY allows me to create custom QR codes for our marketing campaigns. I then have access advanced analytics like how many times the code has been scanned.

Cricut

If we're in need of hard-materials in a pinch, I can create them custom with my Cricut. This includes window vinyl, stickers, and custom apparel.